Seamless Core Bras.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.
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All In Motion’s Seamless Core Bra assortment has been the same since the brand launched in 2020. The guest, our sales, and market trends told us that we needed to update these styles to meet changing guest expectations and increase sales.
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All In Motion’s Seamless Core Bra assortment was becoming outdated from a style standpoint and dipping in sales revenue. Previously, these were our top 2 selling bras, selling $28.8 million dollars combined in 2024. Their sales have plateaued and even dipped, so I was tasked with updating a $28 million dollar program.
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I started with a deep dive into the seamless market, our guest reviews, and looped in product insights to create a launchpad for new concepts. I took all the guest pain points and combined them with market trends to come up with multiple concepts to weartest amongst our guests.
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The updated Seamless Core Bras are performing well with weartesters. They are largely preferring the updated Seamless bras because of their flattering design and their comfort.
