Everyday Soft Bras.
All In Motion launched it’s franchise fabric, Everyday Soft, a super stretchy fabric that is "buttery soft". Often described as feeling naked or a second skin, Everyday Soft is the most comfortable material for lounging or casual wear, but is intended to be worn for low impact activities like yoga or pilates.
-
Target’s activewear brand, All In Motion, launched it’s franchise fabric “Everyday Soft” for a lightweight, buttery soft fabric.
-
All In Motion was missing a franchise fabric to compete with the Lululemon Align fabric that delivered on softness and compressiveness.
-
We launched a core bra assortment in Everyday soft with an innovative spacer lining that gave the guest breathability and modesty without the removable pad.
-
In 2024, our Everyday soft bra assortment delivered on $20,872,261 in revenue, representing a 237% comp to LY.
