All In Motion has an annual Front of Store (F.O.S.) moment in Target, where it’s floor pad is able to get the most eyes and foot traffic. For this specific F.O.S. moment, we created a wellness capsule where we created a cohesive story amongst multiple categories - accessories, apparel, health, kitchen, mobile, and national brands.

Wellness Capsule.

  • Utilize the most visible and highly trafficked floor pad to highlight All In Motion’s brand evolution. Focus on modernization, simplification, and joy that is rooted in versatility. Lead with joyful color, declarative key item statements, and deliver on easy outfitting.

  • We created a cross-category wellness capsule that highlighted key items from each pyramid into easy and desirable outfitting moments. We combined Stanley (Kitchen), Love Wellness supplements (Health), Yoga & AIM hydration (Sporting Goods), Apple Watch bands (Mobile), and All In Motion (Apparel & Accessories) in a beautiful, democratic story.

  • I contributed by concepting, designing, tech packing, fitting, and coloring activewear garments for the All In Motion apparel pieces centering the concept of “Etoile”.

  • Sales by pyramid outperformed expectations. The Stanley water bottles sold $1.7M, +122% to plan. Women’s AIM Apparel sold $2.4M, +77% to plan with the bodysuit, seamless rib separates, and fleece layer selling extremely strong.

MOOD

ETOILE

MODERN | BALLET REINVENTED | FLUID

ETOILE DRAWS ON THE STRENGTH AND BEAUTY OF CLASSIC DANCE AS ITS INSPIRATION. WITH BALLET INSPIRED NEUTRALS AND FRESH SPRING PASTELS, THIS CONCEPT HINTS AT THE WARMTH OF THE SEASONS TO COME.

A SOFT FEMININITY MIXED WITH RETRO SPORT SILHOUETTES WILL INSPIRE THE GUEST TO FIND MOVEMENT AND JOY. EASY BODYSUITS, MODERN LAYERING PIECES, AND ELEVATED LEGGINGS WILL MELD TOGETHER WITH DETAILS OF CUT WORK, CURVED SEAMS, AND THIN TAPINGS.

  • DESIGN PRIORITIES

    A focus on modern sets, easy layering, and must-have wovens will provide ultimate next to skin comfort, a premium layering fabrication, and easy to-fro woven layer opportunities.

  • KEY FABRICS

    Our fabrications are rooted in our buttery-soft Everyday Soft fabric with supporting fabrics to add texture, thickness, and visual interest.

Assortment Break-down

  • Must-have Items

  • Fashion Items

  • Key Items

In-Store Presentation

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Everyday Soft | All In Motion